Be Alert, Be Seen launches at TPS headquarters

Pedestrian injuries in the GTA are occurring at alarmingly high levels, raising alarm bells as shorter days will continue to reduce visibility.

On Nov 1, a new provincial pedestrian safety campaign called “Be Alert, Be Seen,” will be launched in the lobby at TPS headquarters, 40 College Street, by Sunnybrook Health Sciences Centre, in partnership with the Ontario Ministry of Transportation, Toronto Police Service, Canadian Automobile Association, Ontario’s trauma centres, and other road-safety partners. It will encourage drivers and pedestrians to stay focused and remain visible while using the roads.

At 10:30 a.m., there will be a crosswalk event at College Street and Yonge Street.

The crosswalk event will be interactive with pedestrians. Event attendees will walk together and cross the busy intersection while Toronto Police Service, Ministry of Transportation and Sunnybrook representatives hand out toques, scarves and reflective stickers to those pedestrians whose behaviour is safe (i.e. not distracted).


– Joanne Banfield, Manager, Trauma Injury Prevention, Sunnybrook
– Honourable Steven Del Duca, Ontario Minister of Transportation
– Gord Jones, Superintendent, Toronto Police Service, and Co-Chair, Ontario Association of Chiefs of Police
– Dr. Avery Nathens, Medical Director, Tory Regional Trauma Centre, Sunnybrook
– Teresa Di Felice, Director of Government and Community Relations and Driver Training, CAA

The launch will not be available on the TOC and will not be live-streamed.

Please download the Toronto Police Service Mobile App for iOS or Android.

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Source: Toronto Police Service