Market’s famed Rube the ‘Rice Man’ dies at 92

Just prior to his death this week Rube was seen last Saturday at the Market tending to some of the rice displays

By Frank Touby –

Rube at age 90 during the St. Lawrence Market celebration of his birthday

Famed “Rice Man” Rube Marcus, a fixture For 37 years in St. Lawrence Market’s lower level has died at age 92. The Market, its vendors and customers shared cake and treats in celebration of Rube’s 90th birthday in January 2011. And today, June 1, in his memory the family served rice pudding to all shoppers who stopped by Rube’s rice, beans and grain location.

“Rube embodies everything that makes St. Lawrence Market what it is today. His passion for food, extensive knowledge and expertise, his love for community and family and his generous spirit is what makes him connect to everyone he meets,” said Jorge Carvalho in 2011, while he was then the revered Supervisor of St. Lawrence Market Complex who has known Rube since he opened shop in 1975 and who was himself largely responsible for the Market’s stunning selection by National Geographic as the Best Food Market in the World.

(The city’s real estate department rewarded his success by removing him from the position and Carvalho is now taking action against that city department seeking reinstatement.)

Rube, a former electrician, had long desired to operate a food business at the Market and got his chance when the city opened the basement level for retail sales.

He learned all he could about rice and grains and shares that knowledge with enthusiasm to all his customers, said Coun. Pam McConnell, who presented Rube with a commemorative plaque on behalf of Mayor Rob Ford and council.

Vigorous despite his 90 years, Rube spent much of the day visiting various areas of the Market and the Farmers Market being photographed with fans and customers, serving cake and accepting their good wishes.

Just prior to his death this week Rube was seen last Saturday at the Market tending to some of the rice displays. He appeared quite frail, but was still alert and his usual friendly self.