The Bulletin is undergoing a facelift. You’ll see the difference in the February edition.
The change is designed to dramatically reduce the price of advertising to our clients, to comply with City of Toronto stewardship and recycling requirements and to make an easier-to-hold product for readers.
For advertisers, the change will not only result in lower costs, but also in greater visibility. On a shorter page, a much cheaper quarter-page ad, for example, will have a dominant visual impact and make a greater impression than the same size on a larger page.
The Bulletin will also have more of a street presence with newspaper racks already appearing in coffee shops, St. Lawrence Market and other venues. Weather-proof street racks are also in the works.
For a number of years The Bulletin has been publishing in full colour on Supercalendar glossy paper in a broadsheet format. It is premium newspaper stock that makes photo and art images, like our hugely popular Downtown Seen, look great! Although we won’t be glossy, that’s not going to change.
We’ve found a superb grade of recycled newsprint that keeps the best features of our broadsheet paper and lets us reduce our size to a more easily handled tabloid size. There will be more pages to turn, but there will be even more to see and read that keeps you up to date on things important and of interest to Downtown residents and visitors.