Weight-loss wagering industry pioneer HealthyWage, the world’s leading purveyor of corporate and team-based weight loss challenges and financially-induced diet contests for individuals, today announced that it has partnered with Dr. Loren Cordain, founder of the Paleo Diet movement, to host the company’s flagship weight loss challenge tailored to followers of the Paleo diet. “The Paleo Diet™ Jackpot” challenge will encourage participants to wager on their own weight-loss success while also providing support, tips, and ideas centered around a c.
Anastasia Woods of Seattle, Washington recently won a huge $10,000 grand prize for losing just 41 pounds in a HealthyWage weight loss challenge. She credits the combination of HealthyWage-induced incentives coupled with the Paleo diet for helping her improve her overall state of health. About the challenge, Anastasia states, “after 18 months of having this wager hanging over my head, I finally managed to instill some good eating and exercise habits.” Her cleaner diet has also reportedly helped a skin condition to mostly resolve on its own.
“We are delighted to partner with HealthyWage to offer a weight-loss challenge to those who’ve adopted a Paleo lifestyle,” said Dr. Cordain. “To combine the proven effective element of financial motivation to the powerful Paleo approach to wellness will surely result in a great number of payouts to challenge participants.”
The Paleo Diet™ Jackpot challenge kicks off on September 14th, 2015 and will run through December 7th, 2015. During the challenge participants will form five- to nine-person teams (either on their own or through the HealthyWage community once registered) with a goal of achieving a 6% average team weight loss over the course of the three-month challenge. Each participant invests just $20 per month for 3-months ($60 total) for a chance to win. At the end of the challenge, each team that has achieved the 6% weight loss goal, based on a percentage of total body weight, gets a share of the pot. Non-winning teams will still benefit from any level of weight-loss induced by the exciting challenge.
Interested participants can sign up for The Paleo Diet™ Jackpot challenge online at www.healthywage.com/jackpot/paleo-diet.
Industry-leading health and wellness, HealthyWage, provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health. HealthyWage is at the forefront of the weight wagering movement, having formally created competitive, cash-fueled programs for more than 90 Fortune 500 and other companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., including General Electric, Johnson & Johnson, and CVS Health, and their program has been more informally run at more than 3,000 companies and organizations. The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. Learn more online at https://www.HealthyWage.com.
About Dr. Loren Cordain & The Paleo Diet™
Dr. Loren Cordain is Professor Emeritus of the Department of Health and Exercise Science at Colorado State University in Fort Collins, Colorado. His research emphasis over the past 20 years has focused upon the evolutionary and anthropological basis for diet, health and well being in modern humans. Dr. Cordain’s scientific publications have examined the nutritional characteristics of worldwide hunter-gatherer diets as well as the nutrient composition of wild plant and animal foods consumed by foraging humans. He is the world’s leading expert on Paleolithic diets and has lectured extensively on the Paleolithic nutrition worldwide. Dr. Cordain is the author of five popular bestselling books including The Paleo Diet, The Paleo Answer, The Paleo Diet Cookbook, and The Real Paleo Diet Cookbook summarizing his research findings.
The Paleo Diet provides a program of eating that was not designed by diet doctors, faddists, or nutritionists, but rather by Mother Nature’s wisdom acting through evolution and natural selection. Based upon extensive scientific research examining the types and quantities of foods our hunter-gatherer ancestors ate, The Paleo Diet is the number one resource approached by over a million individuals worldwide.